Strategic Decision Analysis with Mrt Model - 3938 Words

Table of Contents I. II. III. IV. V. VI. Introduction .................................................................................................................. 2 Decision-process analysis using the MRT model .............................................................. 2 Identification of relevant cognitive biases within the decision-process ............................ 8 Discussion on information technology’s possible roles in the case ................................. 10 Conclusion ................................................................................................................... 10 References................................................................................................................... 11†¦show more content†¦It is triggered by an astonishing disclosure that on October 15, 1962 the U.S. reconnaissance photographs by a U-2 revealed Soviet missiles under construction in Cuba. Early morning of the next day, President Kennedy was informed of the missile installati ons. This should be a severe deception to the President because it was just over a month earlier when Soviet Ambassador Anatoly Dobrynin had assured Attorney General Robert Kennedy of no offensive missiles placement in Cuba. The discovery of this astounding revelation plays as a sudden and unequivocal stimulus that requires immediate attention and initiating the decision process. Perceiving the urgent of the situation, the President scheduled two meetings on that day to have a close-up at the U-2 findings and discussing how to respond to the challenge (JFK Library). Thus, October 16, 1962 marked the beginning of the thirteen days of the most dangerous period of the Cuban Missile Crisis. 1.2. Diagnosis Routine The first step in the diagnosis routine is â€Å"tapping of existing information channels and the opening of new ones to clarify and define the issues† (Mintzberg, Raisinghani, Thà ©orà ªt, 1976, p. 254). This step is well-reflected through the two meetings on the fir st day of the crisis. In those meetings, all the photos of Soviet missile bases were readily onShow MoreRelatedMarketing Communication Creative Brief and Imc Plan7930 Words   |  32 PagesExecutive Summary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. 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